Let’s design sustainable systems.

I am Jukka-Pekka Ovaska. Friends call me JP (everyone else does too). I am a Finnish business management student with a passion towards design-driven and sustainable business innovations.

I write about sustainability, systemic thinking, and business innovations. I share what I’ve learned in my blog.

I want to take part in designing sustainable systems. If you share the same passion, please do share your thoughts in my blog or contact me. I’m looking forward to knowing more about you.

Featured Posts


I will be joining Salesforce in September

I got some exciting news to share: I will join the ranks of a…

What I learned from publishing an e-book

Last spring I published an e-book: Business Models for a Circular…
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Innovative Companies with Sustainable Business Models: Coreorient

Company profile Name: Coreorient Oy / PiggyBaggy (beta) Founded: 2011 Founders:…