Let’s design sustainable systems.

I am Jukka-Pekka Ovaska. Friends (and everyone else for that matter) call me JP. My passion is to understand human organizations and systems, and how they can be designed to allow a sustainable future for everyone on this planet.

I want to take part in creating smarter systems and organizations that promote societal well-being, enable sustainable lifestyles, and maximize human potential without jeopardizing the well-being of future generations.

I ramble about what I’ve learned in my blog. To learn more about me, see the About page.

Featured Posts


Finding passion or forging mastery?

How to find your vocation? That’s a difficult question, and…

I will be joining Salesforce in September

I got some exciting news to share: I will join the ranks of a…

What I learned from publishing an e-book

Last spring I published an e-book: Business Models for a Circular…
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Innovative Companies with Sustainable Business Models: Coreorient

Company profile Name: Coreorient Oy / PiggyBaggy (beta) Founded: 2011 Founders:…