3 Picks of the Week on Circular Economy

Don’t know what circular economy is? Check it out here!


1. Company pick: Purewaste Textiles

Purewaste Textiles is another Finnish company that has taken up to advance a more sustainable society. Purewaste Textiles collects cotton that is left over from traditional cotton manufacturing processes and would normally go to waste. The company sorts the leftover cotton by colour, refiber it and spin it into yarns. This enables the company to produce clothes without using fresh cotton and without dyeing the fabrics. Purewaste Textiles is a good example of the type of businesses that can help us make the transition from completely unsustainable production to a circular economy.

I also found this thing of beauty on the company website: “Wasting such a precious material (cotton) isn’t just intolerable from ecological point of view, but also freaking dumbass from economical point of view.”







2. Book pick: Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart and William McDonough.

Originally published in 2002, this book has already become a classic and is a must-read for those interested in sustainable product and system design. Braungart – a chemist – and McDonough – an architect – introduce the idea of cradle to cradle design, which is a holistic approach to designing products and systems. One of the key ideas behind cradle to cradle is that products and systems need to be designed with end use in mind, and that toxins and negative externalities need to be designed out from the bottom up. In essence, the book states that waste, emissions and toxins are a result of bad design, and that we can get rid of them by rethinking the way we design things. 



3. Article pick: Business Metrics to Assess Circularity Introduced by in Circulate.

This article is especially for you who are interested in sustainability and CSR metrics! The article talks about a recent introduction of material circularity indicators, which enable companies to assess their circularity both at product and company level. According to Herrmann, behind the introduced metrics is the two-year Circularity Indicators Project, which brought together European businesses, designers and academics with the aim of developing a set of business circularity indicators.

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